Lululemon and Xponential Fitness renewed and expanded their partnership for Lululemon Studio with digital workouts from Pure Barre, Rumble, AKT, and YogaSix. The extension builds on the Studio’s launch last October.
Lululemon Studio subscribers also have access to discounted classes at its four brick-and-mortar fitness studios nationwide.
“Xponential acknowledges the evolving landscape of the modern fitness consumer who seeks a seamless blend of digital and in-person workouts that cater to their diverse needs,” said Garrett Marshall, president of Xponential. “In line with Lululemon’s vision, Xponential is dedicated to bridging the gap between digital and in-person fitness experiences. We recognize the dynamic expectations of today’s hybrid fitness consumer and are very pleased to continue our partnership with Lululemon.”
Xponential Fitness’ portfolio of brands includes Club Pilates, StretchLab, CycleBar, Row House, AKT, YogaSix, Pure Barre, STRIDE, and BFT.
