The Rossignol Group hired Liz Wilson as general manager of the Group’s global Softgoods division. The company said Wilson’s wide-ranging professional experience working with leading sports and outdoor-lifestyle brands reinforces the Group’s commitment to its business diversification and global development strategy within apparel, footwear, bags and accessories segments across all seasons.
Wilson joined the Group to “continue accelerating the growth of the Softgoods business unit (BU), aiming to double clothing and footwear sales by 2026.”
Wilson has over 20 years of management experience working with iconic brands in the outdoor and active lifestyle industry, involved in the merchandising, design, development, and marketing of performance apparel and accessories.
Beginning with Nike, Wilson progressed for 12 years before leading merchandising for the U.S. women’s sportswear business. Wilson then moved to The North Face where she spent five years as director of global outdoor and performance apparel and launched its Thermoball and trail running ranges. Most recently, Wilson was SVP of global product creation for Outdoor Research where she “helped to double the brand’s business over four years.”
Wilson will be based out of the Group’s Milan, Italy offices overseeing the management of the Group’s global softgoods teams based in Milan, Saint-Jean-de-Moirans, France and Shenzen, China. Wilson will report directly to Vincent Wauters, CEO of Rossignol Group.
Photo courtesy Rossignol Group
