Aaron Smith, who originally joined Weatherby in 2005 as marketing coordinator now will manages major communication projects in both the print and digital areas, including the annual catalog and Web site, as well as advertising and e-mail campaigns. Smith also oversees Weatherbys public relations program, working with outdoor writers and other industry professionals. He organizes exhibits for trade and consumer shows, and represents Weatherby at numerous events. In addition, Smith plays a key role in the “life” of Weatherby Nation, the companys online community.
“Aaron has clearly become a very important member of our team,” said Brad Ruddell, Weatherbys vice president of sales and marketing. “He has great passion for Weatherby as well as the hunting and shooting sports. This promotion recognizes his outstanding work and many contributions to our company.”
A lifelong California resident, Smith went on his first hunt at the age of three. He is an avid big game hunter, especially fond of the Rocky Mountains and desert Southwest.
Prior to joining Weatherby, Smith attended California Polytechnic Institute, San Luis Obispo, where he earned a degree in recreation, parks and tourism administration. In addition, he worked as a sales manager for the San Luis Obispo branch of Copelands Sports.
