Hestra hired Tim Hevers as director of sales and marketing for North America. Hevers comes to Hestra with 20-plus years of experience in the outdoor industry, including Sports Authority and, most recently, Vail Resorts.
“Hestra has a long history of crafting the world’s most well-designed gloves, and I am looking forward to working with their amazing team to continue growing this iconic brand here in North America,” said Hevers.
Hevers will guide all North American sales and marketing efforts across the Hestra Sport (snow, bike, outdoor), Hestra Job (construction, work, landscaping, gardening), and Hestra Dress (Lifestyle, fashion) lines.
“We are very excited to have Tim join our team here at Hestra,” said Dino Dardano, president of Hestra North America. “His sales, leadership and team-building strengths will be a welcome addition to our staff and sales associates. I’m confident that Tim will be able to contribute significant value to our already exceptional Hestra global team.”