Darn Tough Vermont will see the merger of two sales territories on the East Coast into one territory. The Mid-Atlantic-focused Hudson Valley Sales Group, led by Adam Shapiro, will join 20-year Darn Tough veteran Hal Ellms and the Pinnacle Outdoor Group which covers the New England territory.
“The combination of these two outstanding agencies and leaders creates twice the dedication to supporting our customers.,” said Mark Comcowich, director of sales at Darn Tough. “Adam and his team have an incredibly strong reputation in the Mid-Atlantic. Having the opportunity to combine his team and leadership with the experience Hal has with the Darn Tough brand as the original sales representative in that territory, was one I could not pass up”.
Established in 2016, Hudson Valley Sales Group has remained a staple in the area and has shown profitable growth in its retail base through the Mid-Atlantic territory. Bringing extensive knowledge in the footwear category specifically, the group boasts close to 50 years of combined experience. Other notable outdoor brands in its portfolio include Mountain Hardwear, Nemo and Stanley. Darn Tough will now be represented alongside those brands in the New York, New Jersey, Pennsylvania, Maryland, and Delaware markets.
“Darn Tough is a perfect fit for us, and we are thrilled to represent them here on the east coast,” said Adam Shapiro, principal rep at Hudson Valley Sales Group. “Having other outdoor brands in our wheelhouse made this a no-brainer for our team, we are excited to use our experience for the American-made brand.”
“Adam and I currently have a similar and very successful partnership with other brands in the territory,” said Hal Ellms. “Being able to bring Darn Tough into that partnership was a natural progression and one that is set up for success”
