Teton Gravity Research (TGR) will open a pop-up retail shop in Park City, UT, over the Memorial Day weekend, marking the company’s latest move to expand its retail footprint.
The TGR pop-up shop will be located on Park City’s Lower Main Street and offer a variety of the brand’s lifestyle apparel and optics. The pop-up will close in the fall shoulder season and pivot to construction mode, transformed into an immersive action sports and brand lifestyle experience featuring a theater showing the company’s films and hosting private and community events.
The Park City pop-up shop is the sixth brick-and-mortar retail location for TGR and follows other outdoor destinations, including Breckenridge, CO, Bozeman, MT and Jackson Hole, WY. The company also reported it would open a flagship store in Boulder, CO, on Pearl Street this summer.
“We see this as such an incredible opportunity to bring an authentic global brand like TGR to Park City,” said TGR co-founders Steve Jones and Todd Jones. “TGR puts athletes front and center, from seasoned big-mountain shredders to aspiring groms. We’re thrilled to share our action sport, youth-focused mission with Utahns.”
