HanesBrands (HBI) and Penn State reported a multi-year extension of its apparel partnership, giving HBI exclusive rights in the mass retail channel. The global apparel company owns the Champion and Hanes brands and has a decades-long partnership agreement with Penn State.
Penn State joins The University of Michigan, Clemson, Auburn, N.C. State and over two dozen other colleges with exclusive mass retail partnerships with HBI.
“We are committed to providing Penn State, a University steeped in tradition, with quality, creative apparel that fans love,” said John Fryer, HanesBrands president of Licensed Sports Apparel. “In addition to our partnership in the mass retail channel, iconic Champion apparel will be available to Nittany Lion fans on campus and around the world.”
In addition to Champion and Hanes brands, the University is included in the company’s collegiate apparel program—Alternative Apparel and the ComfortWash collection.
In addition to the mass retail channel, the partnership includes collaborative retail marking key rivalries and events.
The partnership extension with HanesBrands, which includes tees, sweats and jackets (excluding headwear), was completed in conjunction with the University’s exclusive licensing agent, CLC.
