Kizik announced it is opening its first brick-and-mortar store near Salt Lake City, UT on May 19. The 1,293-square-foot space is located at Fashion Place Mall.

The footwear brand and its parent, HandsFree Labs, Inc., are based in Lindon, UT.

“This is a pivotal moment for Kizik. Opening our flagship store right down the street from where it all began is humbling and signals a new chapter for the company,” said Kizik CEO Monte Deere. “We’ve seen incredible consumer reception through our e-commerce platform and are excited to provide a point of entry for new adopters of the brand to touch and try on Kizik footwear in a brick-and-mortar setting for the first time.”

MG2/The Lionesque Group designed the store.

“Kizik’s persona can be found throughout the space,” said Melissa Gonzalez, an MG2 principal and founder of The Lionesque Group. “3D manifestations of the brand’s iconography are thoughtfully incorporated into the store’s display fixtures. Wall-mounted shelving has a squiggle edge, a nod to the Kizik shoe outsole. In one section of the space, a directional light and sound experience provides an unexpected sensory, and Instagrammable, moment.”