Outdoor Research announced a strategic partnership with Nikwax that officially launches in September 2023.
Under the partnership, Nikwax becomes OR’s preferred partner for after-purchase Durable Water Repellent (DWR) care and treatment—part of OR’s commitment to “transitioning away from intentionally added per- and poly-fluoroalkyl substances (PFAS), which will be virtually complete by the Spring 2024 product line,” said OR.
“This new relationship plays a vital role in our transition to a PFAS-free environment by providing our customers with the best-in-class aftercare products in the market. Our goals are to help educate the consumer and our retail partners on the proper care of technical apparel to ensure their investment will maintain the high level of performance they expect from OR,” said Alex Lauver, senior director of Materials, Innovation, & Sustainability at OR.
:”Education is a crucial focus for both OR and Nikwax. Outdoor Research is committed to teaching consumers how to properly care for their products to ensure they last longer, perform better, and ultimately reduce their environmental impact. Nikwax shares this mission, as they have been providing high-quality, PFAS-free aftercare solutions since 1977 and are dedicated to reducing the environmental impacts associated with the manufacture of outdoor gear,” continued OR.
“Circularity and clean chemistry have always been critical components of our business at Nikwax,” said Brian Davidson, president of Nikwax North America. “From our easy-to-use solutions that help people extend the life of their outdoor clothing, footwear and gear to our commitment to developing the highest performing DWR while never having used PFAS. We are thrilled to have found a partner in Outdoor Research with a shared vision of promoting these sustainable practices.”
