Rab and Lowe Alpine promoted outdoor industry veteran Annalee Loomer to U.S. Marketing Manager, a new role for the company’s domestic marketing department.
Loomer was promoted from marketing coordinator, a position she held for four years, and is now responsible for all U.S.-related marketing, reporting to Trudi Boswell, the UK-based head of Marketing for Rab, Lowe Alpine and parent company, Equip. Loomer will continue to work from the company’s U.S. office in Louisville, CO.
Loomer’s promotion follows the recent moves for Rab and Lowe Alpine, which named Adam Chamberlain as U.S. Country Manager and promoted Jon Frederick to group marketing director for Equip U.K. earlier in 2023.
“Building brand awareness while deepening our connection with our core customer base is a tall order, though absolutely mission critical for Rab/Lowe Alpine to achieve its goals,” Chamberlain said. “Annalee possesses the perfect blend of technical marketing skills, vision and connection to the soul of our sports required to direct our U.S. marketing programs, team members and best support our retail partners.”sy Rab and Lowe Alpine
Photo courtesy Rab and Lowe Alpine
