Marin Mountain Bikes, Inc., based in Petaluma, CA, hired John Georger as vice president of sales for the U.S. market, effective May 1, overseeing the brand’s outside sales reps and inside sales and customer support teams.

Georger is an industry veteran with a long history supporting U.S. dealers and leading sales teams.

“John’s fit with our team is seamless,” saie Matt VanEnkevort, CEO of Marin Bikes. “He shares our values and direction and perfectly fits Marin’s ‘Made For Fun’ personality. We have increased our U.S. dealer partnerships significantly over the last five years, and it is imperative that we have a steady hand holding the reins of our sales team as we begin working with our own sales force again. John brings those skills to the game, and we’re very excited to have him as part of the Marin team.”

“I feel strongly that Marin is positioned well to be a great resource for dealers looking for a strong brand that understands the IBD,” added Georger. “It was great to learn that Matt and I share similar feelings about how valuable independent dealers are to the future of bicycle retail, and, in particular, to Marin. Best of all, Matt has assembled a great crew at Marin, and I look forward to working with them as well as our dealer partners.”