Wilson Sporting Goods Co. opened its first retail store in California in the Third Street Promenade shopping district in Santa Monica. The 4,500-square-foot space highlights an expansive product offering and immersive experiences heralding the brand’s history across multiple sports categories.
“We are thrilled to bring the in-person expression of our brand to the West Coast, and there’s no better place to start than Santa Monica,” said Gordon Devin, president and general manager of Wilson Sportswear. “From our first retail location in Chicago to opening multiple locations across the country, Wilson is dedicated to celebrating athletes of all levels through a premium range of products and experiences.”
The Santa Monica store features an in-store playtest area for customers to try products, including a basketball hoop, hitting wall and on-site racquet stringing. In the “Equipment Room,” shoppers can rent select products to playtest outside the store before purchasing, including tennis, pickleball, basketball, football, volleyball, and other categories. Rental fees are removed from the final price if purchased. The store also features Wilson’s technical sportswear collection for men and women.
Wilson has two stores in Chicago and three in New York City, including their SoHo flagship and stores on the Upper East Side and Columbus Circle.
Photo courtesy Wilson
