END., the Newcastle, London-based luxury, streetwear and sportswear retailer, hired Lea Cranfield, formerly at Yoox Net-A-Porter Group (YNAP), as chief buying and merchandising officer.
At YNAP, she was the chief buying and merchandising officer for Net-a-Porter, Mr Porter and The Outnet. She worked for YNAP for nearly a decade, starting as the merchandising manager for Mr Porter on its launch in February 2011, and subsequently held various senior executive roles at the group.
Before YNAP, Cranfield held leadership roles at luxury online and physical retailers, including MatchesFashion as commercial director and executive merchandising roles at Liberty and London-based fashion emporium Dover Street Market.
END. CEO Parker Gundersen said, “I am so pleased to have Lea joining the End team. Her expertise and relationships will play a key role in evolving our contemporary and luxury fashion offering as well as developing our growing womenswear portfolio. Her omnichannel retail knowledge will help tremendously as we scale globally. Most importantly, she’s a great leader committed to the development of her people. Lea’s credibility in the buying community is truly unmatched, and her character and authenticity make her a perfect fit for End.”
Founded in 2005, END. operates two stores in Newcastle, England and one each in London, Manchester, Glasgow, and Milan, Italy.
Photo courtesy END.
