The Athlete’s Foot (TAF) opened a “neighborhood” concept store on April 28 at Atlantic Station in midtown Atlanta, GA. Timed with the opening, the company hosted community events to elevate the “consumer experience while continuing to drive hyper-localized product assortment and community engagement efforts.”
TAF also introduced new apparel brand partnerships with Polo Sports, Sergio Tacchini, PRPS, Market, Gudlyfe, and other streetwear brands with the store opening.
Matt Lafone, president and general manager of Americas, said, “We are thrilled to open our first neighborhood store in our hometown of Atlanta, GA, the heart of the south’s streetwear and sneaker culture. Our new store concept will pay tribute to the city’s character and our deep southern roots while showcasing local brands and designers and will serve as a hub for community-based events and philanthropic initiatives.
Chuck Young, head of franchise operations, added, “Our latest store design solidifies our position as a leading retailer in the sneaker industry, providing an elevated consumer experience that reflects our heritage. We are grateful for the cooperation of our store staff, construction partner Randall Townsell CEO of Square T., LLC, the retail property management team at Atlantic Station, and our local operating partner, The Dahir Group. Together, we are excited to inspire the communities we serve.”
Photo courtesy TAF
