Fanatics hired Deborah Crawford as SVP, head of investor relations, overseeing the company’s investor engagement focused on further “institutionalizing” its relationships with current and future shareholders. Crawford reports to Fanatics CFO Glenn H. Schiffman.

“As we continue to grow and mature as a global organization, getting our story right with the investor community remains critical,” said Schiffman. “Deborah has a strong track record of developing and executing comprehensive investor relations programs at scale for top-tier organizations. We are thrilled to welcome her to Fanatics as we continue to expand upon our investor relations program.”

With over 25 years of experience, Crawford joins Fanatics after spending more than a decade with Meta, most recently as VP, head of investor relations. Before that, she was head of investor relations for Ancestry.com and Netflix, where she initiated its first formal investor relations function.

Denise Albero, who, among other responsibilities, previously oversaw investor relations for Fanatics, will continue to lead financial planning and analysis for the company and take on expanded responsibilities overseeing the implementation of new technology systems.

Photo courtesy Fanatics