Perry Ellis International and Walkinshaw Sports agreed to a strategic partnership to distribute Original Penguin golf and tennis apparel to the Australian and New Zealand wholesale and retail markets.
“We are excited to expand our global distribution and partner with Walkinshaw Sports, an established and recognized leader in sports apparel wholesale distribution,” said Oscar Feldenkreis, CEO and president of Perry Ellis International. “We are delighted that they will use their expertise and relationships to grow our footprint and penetration in the region to the delight of our brand fans and consumers.”
Dan Harrap, managing director of Walkinshaw Sports, commented, “We are extremely proud to be partnering with the globally recognized organization that is Perry Ellis and to be the exclusive Australian and New Zealand distributor for Original Penguin Golf and Tennis. The Penguin logo is iconic and comes with a rich history and heritage. Furthermore, the brand is even more relevant locally, endorsed by Australia’s highest-ranked golfer and 2022 Open Champion Cameron Smith, plus tennis professional Ajla Tomljanović. Working in full collaboration with all PEI associates, we look forward to offering the superb product collections to our trusted retail partners and building the brand in our market.”
Walkinshaw Sports will officially launch the brand into the market starting April 2023.
Perry Ellis International’s portfolio includes Perry Ellis, An Original Penguin by Munsingwear, Laundry by Shelli Segal, Rafaella, Cubavera, Ben Hogan, Savane, Grand Slam, John Henry, Manhattan, Axist, and Farah. It also has licensed agreements with Nike for swimwear and Callaway, PGA Tour and Jack Nicklaus for golf apparel.
