Finnish kids’ activewear brand Reima, founded in 1944, hired Marc Cutilletta as head of North America, responsible for business and operations in the U.S. and Canada.
Reima reported that its revenue was €154 million (US$170 million) in 2022.
Cutilletta has over 25 years of experience in sales in the wholesale channel. Most recently, he was the sales director at Hestra Gloves North America, a brand headquartered in Sweden. He worked for the company since 2012, building a nationwide distribution network with his team.
Cutilletta will work for Reima from Denver, CO, reporting to CEO Elina Björklund. He is also a member of the Reima Commercial Board.
“When Marc joins Reima, our company will take a step forward in building an omnichannel sales set-up for the entire North American market,” shared Björklund. “I am confident that we can secure a seamless operation under his leadership, with the help of his experience in implementing effective sales strategies and operations. Welcome onboard, Marc!”
