Mtntough, Inc. named Ryan Watson as chief marketing officer responsible for developing and monitoring the brand’s overall business marketing strategies, including market research, digital marketing, public relations and communications, and strategic partnerships.
Formerly, Watson was director of growth marketing and marketing engineering at Onx, where he mastered mobile growth marketing strategies and engineering to help Onx’s growth with its outdoor app.
“We’re thrilled to add Ryan to our talented, growing team at Mtntough,” said Dustin Diefenderfer, founder/CEO and trainer at Mtntough Fitness Lab. “Ryan’s unique experience and impressive accomplishments in the digital app space will play a critical role in growing our brand and connecting with consumers to deliver the best product possible.”
In 2022, Mtntough privately raised $500,000 of working capital to expand its daily content production. Recently the company moved into its new R&D Lab, an 8,700-square-foot space in Bozeman, MT.
