The U.S. Tennis Association (USTA) launched USTA Connect, an initiative to connect key members of the U.S. tennis industry to increase industry collaboration and provide insights and services.
“The goal of USTA Connect is to create greater synergies for all those in the tennis industry and to use data in a way that will help connect players, providers, facilities, and management systems for all those involved in the sport in the U.S.,” said Craig Morris, chief executive, Community Tennis, USTA. “We want the USTA to be a resource for all of tennis. By offering greater access to play opportunities while at the same time helping those offering these services to do so in a more effective and financially beneficial manner, we are doing just that.”
Several partners across different areas of the tennis industry have signed on to work together via USTA Connect, including CourtReserve, Impact Team Tennis (ITT), Intercollegiate Tennis Association (ITA), the International Tennis Federation (ITF), Scala Sports, Tennis-Point and Tennisrecruiting.net.
One highlight of USTA Connect is its ability for approved partners to access the ITF World Tennis Number (WTN). Developed by the ITF and free to all players in the U.S., WTN is a worldwide rating system. All players in the U.S. who play in a USTA event are automatically assigned a WTN at no cost.
