The Pro’s Closet, the certified pre-owned bike dealer, rebranded as TPC. With a new logo, color palette and revamped website, TPC said it remains “the world’s largest and most trusted brand for buying and selling pre-owned bikes.”
“Cycling is constantly evolving,” said General Manager Paul Calandrella. “From our early years on eBay to our work pioneering the industry’s first certified pre-owned program, TPC has always been at the forefront of changing the way that cyclists buy and sell bikes. Our logo might be changing, but our commitment to leading the way for a circular bike economy is as strong as ever.”
“The biking community is highly particular and a discerning audience. We needed to walk a fine line, demonstrating authority, quality and expertise while ensuring the identity was welcoming and accessible to all cyclists,” said California-based Manual Creative’s Tom Crabtree, who executed the brand refresh.
