Haro named Bjarke Rasmussen, formerly Cycling Sports Group’s vice president of global operations and strategic sourcing, as its new chief executive officer.
Rasmussen, an industry veteran, has worked with Specialized and Cannondale in various leadership roles.
“Bjarke has a proven track record of driving growth, innovation, operations, product design, and customer satisfaction,” commented Haro’s Board of Directors. “We are confident that he will be a great asset to our company and a visionary leader for all of us.”
Rasmussen will oversee Haro’s global business, including Haro Europe and Haro Taiwan.
