Nike reported it is transitioning Amy Montagne, currently VP/GM, APLA, to lead its women’s business as VP/GM Women’s, replacing Whitney Malkiel, who is leaving the company.
Cathy Sparks, VP of Nike Direct, EMEA, will transition to lead its APLA geography as VP/GM, APLA.
“These changes will further build on our strengths and underscore our commitment to accelerate our women’s business, invest in our geographies and further grow our top talent,” said Heidi O’Neill, president of Consumer and Marketplace. “Whitney played a significant role in leading our women’s business over the last three years and in her more than 20 years at Nike. We thank her for her contributions and leadership to the company,” continued O’Neill.
The changes are effective as of March 13.
Montagne is an 18-year veteran at Nike, most recently leading its Asia-Pacific Latin America geography. Previously was VP of Global Men’s, VP/GM, Global Categories. VP/GM, Global Women’s and VP/GM, Global Merchandising. She has also held positions of increasing responsibility in North America, Running, Women’s Training and Sportswear. Before joining Nike, Montagne held roles in allocation, planning and merchandising at Gap, Inc., Mervyn’s and Walmart.
Sparks is a 25-year Nike veteran, most recently as VP, Nike Direct, EMEA where she has led the execution of CDA with the growth of digital and Direct within an integrated Nike Sport Marketplace. Previously she held the roles of VP/GM Global Nike Direct Stores, VP Nike Direct Retail Concepts, VP NA Nike Stores, GM Emerging Markets DTC, and GM Korea DTC. Sparks started at NikeTown Portland as a store athlete and has held positions of increasing responsibility across four global geographies, resulting in deep experience in marketplace transformation and consumer-led growth through brand, product and experiences.
