Fanatics Collectibles, the trading cards and collectibles business of Fanatics hired Ken Turner as chief marketing officer.
In this newly created role, Turner is responsible for building the marketing team and overseeing the brand vision, strategy and marketing across its physical and digital collectibles business, including its sports trading card brand, Topps.
Turner reports to Fanatics Collectibles CEO Mike Mahan.
Before joining the company, Turner was EVP and chief marketing officer at Red Bull North America, responsible for directing programming for consumers, spectators and audiences. Before Red Bull, he spent ten years in CPG at SC Johnson, working on large-scale consumer brands.
Turner will play a central role in bringing more fans to the trading card hobby and collecting space working with Fanatics Collectibles’ partners through marketing, advertising and content verticals.
Photo courtesy Fanatics Collectibles
