Salt Life is expanding its product line to include the company’s first home furnishings collection—Salt Life Home—via a license agreement with Magnussen Home, offering U.S. customers coastal-inspired products for living, dining, entertainment, office, sleep, and other home spaces.
Robert W. Humphreys, chairman and CEO of Salt Life’s parent Delta Apparel, Inc., commented, “We are thrilled to see Salt Life continue to diversify its product line and enter the growing, multi-billion-dollar home goods market. We see home goods as a dynamic addition to the current Salt Life license portfolio, including branded restaurants and beverages. As our license portfolio expands over time, we expect the royalty income generated to serve as another significant revenue channel for Salt Life along with branded retail, eCommerce and wholesale.”
Jeff Stillwell, Salt Life’s president, further commented, “Salt Life’s brand recognition continues to grow across the United States and internationally, and we constantly look to create ways for consumers to connect with Salt Life’s unique ocean aesthetic. Expanding into home goods has been on our radar for some time now, and we are extremely excited about our collaboration with the Magnussen team on the Salt Life Home collection and the opportunity it gives us to complement our existing line with a substantially new product category.”
