Adidas opened its first retail store in the Bronx today at The Mall at Bay Plaza.
The store, located at 2228 Bartow Avenue, offers 11,000 square feet of retail space designed to give customers a “premium and convenient shopping experience.”
Store features include a digital footwear wall that allows shoppers to learn about products selected for them, click-and-collect service areas to make finding and purchasing products easier and a storefront with digital windows to showcase the brand’s campaigns, partners and products.
Performance and lifestyle footwear, apparel and accessories, including the Ivy Park collection, basketball and sportswear categories, are highlighted throughout the floor.
