Adidas renewed a multi-year extension of its partnership with Major League Soccer.
As part of the renewed agreement, Adidas will continue as the official sponsor, footwear and apparel supplier to MLS and will recognize the best in youth soccer as the presenting partner of the organization’s Next Golden Ball (MVP) and MLS Next Best XI.
Adidas will also continue to outfit MLS clubs with jerseys, footwear, training gear, and sideline apparel and produce the official match ball for all MLS properties, including MLS Next Pro and MLS Next.
The updated agreement includes an investment in youth development and community activation.
“We are so pleased to extend our partnership with Adidas, the leading soccer brand in the world,” said MLS Commissioner Don Garber. “Adidas has been helping to drive the popularity of MLS and the sport of soccer in North America for generations, and we look forward to working closely with them to accelerate our growth leading into and following the 2026 FIFA World Cup.”
Adidas began its partnership with the MLS when it was founded in 1996.
“We are very proud to extend our partnership with Major League Soccer. It is incredible to see the growth and success of the League and soccer in North America and the work that has been done,” said Adidas CEO Bjørn Gulden. “Soccer is an important part of our history and who we are at Adidas. We are committed to helping grow the game and could not be more excited as we approach the 2026 World Cup hosted by the U.S., Canada and Mexico.”
