Mammut Sports Group reported an increase in sales of 8.8% to CHF 192.6 million ($171 mm) for 2008 thanks primarily to buoyant demand for clothing and technical products. The company stated that without currency translation effects, growth would have reached double figures.
Conzzeta Group, the companys Swiss-based parent, said, “Overall, Mammut Sports Group can look back on a pleasing year. The early onset of winter resulted in a powerful end-spurt as 2008 drew to a close. The revamped Raichle footwear collection will be relaunched under the Mammut brand and made available through specialist retailers from spring 2009.”
The company also noted that Mammut Sports Group strengthened its distribution channels in 2008. The takeover of a distributor in Great Britain opened the way for the establishment of a Group-owned sales company. In collaboration with specialist retailers, a second franchise store was created in Germany, as well as a number of shop-in-shops. The first Mammut flagship store in Japan opened its doors at a prime location in Tokyo.
