Franklin Armory, Inc., the maker of firearms, parts and accessories, hired Dan Dement as brand and product marketing director.

Dement has more than 20 years of experience having worked in various industries, including firearms, internet technology, higher education, and publishing. Most recently, he managed marketing communications for the Second Amendment advocacy group Firearms Policy Coalition.

In his new role, Dement will oversee Franklin Armory’s brand development, product marketing, advertising, social media, and media relations.