Rocky Brands, Inc. hired Sarah O’Connor as senior vice president, chief financial officer and treasurer. O’Connor brings more than 15 years of corporate finance experience to the role, including working with public retail and manufacturing organizations.
Before joining Rocky Brands, O’Connor was the director, and later vice president of Financial Planning & Analysis and treasurer at MedVet, which operates 35 specialty and emergency hospitals and emergency care centers for pets in 17 states. Before MedVet, she held the role of treasury lead at Columbia Pipeline Group ahead of its acquisition in 2016. Previously, she held various finance and treasury roles at L Brands, the former parent company to retail brands, including Victoria’s Secret and Bath & Body Works.
“I am pleased to welcome Sarah to the leadership team as our new CFO and Treasurer,” said Jason Brooks, chairman of the Board and chief executive officer. “Sarah’s broad financial experience, public company background in retail and manufacturing, and excellent leadership qualities will ensure that Rocky Brands continues to be well-positioned for the future.”
O’Connor will officially join the company in mid-March. At that time, Tom Robertson, who has served as the company’s CFO and treasurer since March 2017, will formally transition into the newly created role of COO.
“Sarah is an excellent addition to our organization, and I look forward to working closely with her as we transition the CFO role in the coming months,” said Robertson. “Her expertise and insight will prove valuable to our leadership team as we move into the next phase of profitable growth at Rocky Brands.”
Photo courtesy Rocky Brands
