Yamaha U.S. Marine Business Unit promoted Mark Tracy to vice president. He will continue to oversee the Yamaha Marine Power sales and marketing teams, with the added responsibility of the Marine Customer Experience team.
“Mark continues to play a key role in defining our outboard motor go-to-market strategy and positioning our brand as one of the best and most reliable in the industry. His tenure with Yamaha includes strong growth and sales success,” said Ben Speciale, president, Yamaha U.S. Marine Business Unit. “Mark’s ability to build strong relationships and deliver value to our customers earned him the respect and admiration of not only boat builders and dealers across the U.S., but also the marine industry as a whole.”
A 25-year veteran of Yamaha Motor Corp., Tracy, most recently, was general manager of sales and marketing for Yamaha’s Marine Engine Systems Company, overseeing sales and marketing for outboard and related systems and products in the U.S. He also worked as division manager, managing the relationships with Yamaha’s 120 independent boat builder partners. He has held the positions of district marketing manager for the Southwestern region of the U.S., and district marketing manager for the East coast of Florida, one of Yamaha’s largest volume territories.
In November of 2001, Tracy became the Eastern regional manager for the Dealer Sales Group, responsible for managing nine district marketing managers and all dealer activities along the eastern seaboard. During that time, his team won the Yamaha Region of the Year award twice.
Photo courtesy Yamaha U.S. Marine
