JCPenney hired Keith Melker as chief transformation and strategy officer driving consumer traffic, inventory management, digital growth, strategic partnerships, and evolving the retailer’s value delivery model. Katie Mullen will remain the chief digital officer.
“As we continue our transformation journey into 2023, we’re laser-focused on achieving our goals to better serve our customers as they turn to JCPenney for style and value,” said Marc Rosen, CEO, JCPenney. “Keith’s extensive experience in transformation work and strategic leadership abilities will make him a valued advisor in this next step for our organization.”
Melker was the CEO of Wehner Multifamily, a Texas-based property management company. Before that, he was the chief strategy officer for Kimberly-Clark Corp. He also has over a decade of experience working at Boston Consulting Group as a managing director and Partner.
Photo courtesy JCPenney
