Calvin Klein, Inc., a
wholly owned subsidiary of Phillips-Van Heusen Corp., has entered into a
strategic licensing agreement with Premium Golf Brands (PGB), Europes largest
supplier of golf apparel, to manufacture and distribute mens and womens golf
apparel and accessories under the 'Calvin Klein Golf' brand name. PGB replaces
Windsong Sport LLC as a prior licensee in this mark.=
multi-year agreement, PGB will be the exclusive global licensee for mens and
womens golf clothing and accessories. PGB had been the European distributor
for the predecessor licensee from the time that the Calvin Klein Golf brand was
launched in early 2008 and presently operates Calvin Klein Golf showrooms in Cork,
Ireland; London and Manchester, UK; Villamoura, Portugal; Berlin, Germany; and
Costa del Sol, Spain.
and womens Calvin Klein Golf Spring 2009 range is available at retail now from
leading golf specialty stores and resorts in the UK, Ireland, Spain, Portugal,
Germany, Finland, Turkey, and Sweden. A full European roll out of the brand is
expected by the end of the next quarter, and it is planned that by Spring 2010
the global distribution of Calvin Klein Golf will expand to reach the Middle East
(Dubai), the Americas, Africa, and Asia. It is currently expected that
deliveries will begin by mid 2010, and will be offered through leading golf
specialty stores and resorts nationwide at that time.
The line
will continued to be directed from Kevin Carrigan, creative director for ck
Calvin Klein and Calvin Klein.
Said Tom
Murry, Calvin Klein, Inc.s president & CEO, “We believe that Premium Golf
Brands is an exceptional choice for Calvin Klein as we expand our presence in
the global golf market. We are confident that the company understands the
importance we associate with the brand and has the skills, market knowledge,
and relationships to take Calvin Klein to the international golf market. PGBs
leadership position in the European golf market, experience, and success to
date speak volumes, and we are delighted to announce this new partnership.”
“This
agreement represents an outstanding opportunity for Premium Golf Brands,” said
Grahame Jenkins, Managing Director, PGB. The Calvin Klein brand is synonymous
with style and quality, so we are proud to partner with them to create a
distinctive line of Calvin Klein Golf products. Given the strength of the
Calvin Klein brand, their innovative marketing programs, and the growing
interest in the sport of golf, we believe the Calvin Klein Golf lines will
perform well in all geographic markets.”
As PGB is
based in
the agreement will be formally announced by executives from PGB and CKI,
following a breakfast in
today honoring
Prime Minister, Brian Cowen who is leading a trade mission from
to the
The event will be hosted by
the Government Agency responsible for driving leadership and growth for
innovative Irish companies in international markets.
Brands (PGB) owns two specialist golf apparel brands: Dwyers & Co. and
Green Lamb, which is
leading ladies brand. In addition to the new Calvin Klein Golf brand, the
company also licenses four additional high-end golf-clothing labels in
Restriction and Cutter and Buck. The privately held company was formed in January
2008, when Eurostyle, an established golf apparel firm, joined forces with
industry experts Grahame Jenkins and Charlie Casson.
