POC said it continues to enhance its presence and support across “critical markets” with some updates to its North American and global sales organization.
Jonas Sjögren, CEO, POC said, “The North American market has been a fundamental part of our growth in recent years, and we want to keep improving and providing an enhanced experience for all consumers here. Our objective in updating our current organization in North America is to get even closer to the market where it can play an even more significant role in supporting and influencing POC’s global perspective, growth and outlook.”
POC’s organizational update at its North American headquarters in Park City has undergone management, marketing and finance role change.s Most notable is the departure of North American managing director Ben Coats, who headed the office since 2018.
Jonas Sjögren, added, “Ever since POC started selling in North America, we have been overwhelmed with how cycling and snow sports enthusiasts here embraced POC and our mission to improve safety. I want to pay a huge amount of respect to Ben Coats, who has been leading the North America team and office for several years. Our positive position in NA is largely down to his tireless efforts to improve all aspects of the business, and he departs with our utmost gratitude and best wishes for the future.”
Management changes go into effect in February. Day-to-day operations will continue to be handled by POC’s North American sales manager, Jessie Fallentine, leading service and support.
Newly appointed Global Chief Commercial Officer, Kolja Plegt, said, “By encouraging a consistent global perspective, we are laying down the foundations to support all our retail partners with the tools and products they need. Our North American team is critical in shaping POC’s future to better connect with our enthusiastic and growing North American community and beyond.”
