New York Sports Clubs (NYSC) plans to rebrand its Boston Sports Clubs, Philadelphia Sports Clubs, Washington Sports Clubs, and Around the Clock to New York Sports Club to reflect its New York roots.
NYSC has 60 clubs and studios consisting of 47 clubs under the Sports Club name, three Fhitting Room locations, including two flagship studios in New York City and one licensed location in New Jersey, three clubs in Switzerland operating under the name New York Sports Clubs, three Around the Clock Clubs in Florida and four Lucille Roberts clubs.
The change to the NYSC name will be seen online first with the full transition completed by the third quarter of 2023.
Fhitting Room, a boutique studio concept purchased by NYSC in 2022, will retain its name as the company expands the brand into its NYSC locations. Lucille Roberts also will retain its name because of its product offer and targeted audience of women.
The news was reported by NYSC CEO Bill McMenamy to Club Industry.
