Grassroots Outdoor Alliance (GOA) named Devaki Murch as director of events.
GOA said the newly created position reflects the organization’s growth and evolution in approaching opportunities provided by Grassroots Connect, its industry buying show held in June and November.
“Known for her professionalism and positivity, Devaki has been an asset to Grassroots Connect since she joined the group. This new role will enable her to lean in a bit more on the strategic side of our gatherings and, at the same time, will open a space for a new Connect-focused team member that we will be hiring in early 2023,” said Gabe Maier, president, GOA.
Murch joined GOA in 2016 as the trade show producer for Grassroots Connect. Previously, Murch worked as an Outdoor Retailer attendee coordinator and an athlete and community manager for Prana.
The next Grassroots Connect show will be held in Knoxville, TN, from June 12-15.
