Fitbench tapped the expertise of 25-plus-year industry veteran Brian Weaver as vice president of sales.
Weaver spent eight years working for the TRX sales team, holding multiple positions, including regional sales manager, national sales manager and, most recently, senior sales director. He was responsible for overseeing commercial sales for key accounts, regional accounts, dealers, distributors, and specialty retailers domestically and globally.
“Brian comes from one of the most innovative companies in the world, and we’ve modeled Fitbench on much of what TRX has achieved,” said Tyler Danen, founder and CEO, Fitbench. “We are thrilled to have him as we kick off a big year. He knows what it takes to bring a company from one product to many, establish strategic partnerships and develop a rapidly growing team.”
At Fitbench, Weaver leads North American sales, focused on the commercial segment working with national and regional key accounts, franchises, the military, and non-profits, as well as managing the dealer-distributor network. He also oversees marketing and sales operations.
In addition to his sales experience, Weaver’s professional roles have included executive leadership coach, small business owner, general manager, manager, supervisor, and personal trainer.
Photo courtesy Fitbench
