German fashion brand Hugo Boss hired Nadia Kokni, formerly global group marketing director at JD Sports Fashion, as SVP of global marketing.
Kokni’s previous roles include VP global brand marketing at Tommy Hilfiger, global marketing director, Cheap Monday at H&M and global communications director for Adidas Originals.
Daniel Grieder, CEO, said, “We are very happy that Nadia is joining Hugo Boss. With her extensive experience at several global fashion companies, she will support us in further increasing our brand relevance and becoming one of the top 100 brands worldwide.”
Kokni succeeds Miah Sullivan, effective January 1. Sullivan founded Trey Laird and assumed the title of chief executive and chief creative officer of Laird+Partners. Sullivan will continue to work closely with Hugo Boss.
