LifeStraw selected Waypoint Outdoor, Inc. as its nationwide master sales rep group for the U.S. outdoor wholesale market.
“Partnering with Waypoint is an integral move as we look to expand our level of service and relationships with our outdoor retail partners throughout the U.S.,” said Alison Hill, CEO, Lifestraw. “As an industry leader dedicated to serving, educating and inspiring retailers, Waypoint will champion Lifestraw’s portfolio of outdoor water filtration products so we can continue to grow and further our mission to bring equitable access to safe water to communities worldwide.”
Beginning in February 2023, Waypoint will collaborate with Lifestraw’s in-house sales, marketing and dealer service teams to create a cohesive strategy for retail support that includes establishing a clear brand position; strengthening retail partner relationships while growing brand awareness in outdoor specialty retail; developing go-to-market plans for 2023 and beyond; and building product knowledge and education programs for retailers.
“We’re honored to represent a brand that we are extremely passionate about throughout the U.S.,” said Bob Holding, president, Waypoint Outdoor. “The Waypoint team has long admired Lifestraw’s mission to connect more people to safe water with programs and products that remove harmful contaminants and improve water quality across the globe.
