Under Armour and the XFL reported it entered into a partnership. Under the terms of the agreement, UA becomes its “official” uniform provider beginning with the 2023 XFL season for all on-field play, including jerseys, base layers, sideline, and training apparel.
XFL filed for bankruptcy in April 2020 and will relaunch with eight teams under new ownership in February 2023.
“Over the past decade, we have fostered a prolific partnership with Under Armour for Project Rock. They have proven to be a best-in-class partner and true innovators in the high-performance sports space,” said Dany Garcia, chairwoman and owner. “Integrating them into the XFL as the official uniform partner, is a natural extension of this long-standing relationship.
“We have been closely collaborating with their exceptional talent to ensure these uniforms reflect the dynamic energy of each team and are engineered to deliver state-of-the-art athlete solutions to drive player performance while also prioritizing health and safety. We hope our fans are as excited about these uniforms as we are. We can’t wait to see our players hit the gridiron in them this February,” she concluded.
“We have built an incredibly strong relationship with Under Armour over the years as our trusted partner with Project Rock,” said XFL Owner Dwayne Johnson. “We have become industry leaders in game-changing, innovative products, specifically designed and tested for premium performance, which made them the perfect partners for our XFL brand. For almost two years now, we have been working closely with Under Armour to ensure these new uniforms not only represent the pride and history of each city but are also designed to withstand the physicality of this sport and each player leaving it all on the field come game day. Now it’s time for our players to gear up and ball out XFL style for the 2023 season.”
“Uniforms are a unique and important part of the League, our team brands and our players representing the cities they play for. We think these home and away designs are ones that our fans will be proud to wear. In partnering with Under Armour, we’ve found a brand that not only shares our love for the game of football but also our commitment to innovation with the goal of bringing athletes and the game to the next level,” said Russ Brandon, President of the XFL.
“As a company that was born on the gridiron, we are excited to support the XFL, its athletes, and fans on this new venture. Our partnership with the League is an evolution of Under Armour’s commitment to support athletes on their journey to compete in sport with innovative performance solutions they need to train, compete, and recover both on and off the field,” said Sean Eggert, SVP, Global Sports Marketing, Under Armour. “Dwayne Johnson is an exceptional UA athlete and partner and we’re proud of the work he and Dany have put in to make their vision of next-level XFL a reality.”
Photo courtesy UA x XFL
