Icebreaker hired Jamie Baker as senior manager of U.S. Wholesale, effective immediately. He is responsible for supporting the brand’s retail partners in the U.S. market while identifying ways to grow the business.
“We are excited to continue our momentum in North America with the appointment of Jamie as our head of wholesale for the U.S.,” said Noah Bryan, general manager, North America. “Jamie’s leadership, track record of growth, entrepreneurial mindset, and deep connections in the outdoor industry makes him the perfect partner to help us unlock our next level of growth in the U.S. market.”
Baker, most recently, was the director of national accounts at Bote. Following that, he worked briefly at Arete Sales in account management, business development and marketing for Nemo Equipment, Vuori Clothing and Garmont. Prior to that, he worked at Arc’teryx across the its outdoor and fashion groups, leaving as the national accounts manager for outdoor.
Icebreaker is owned by VF Corp.
