Fanatics and Next, the UK-based online retailer, entered into a long-term connected inventory partnership to broaden Fanatics’ officially-licensed sports merchandise assortment sold at Next.co.uk.
While Fanatics has similar partnerships with U.S. retailers, including Foot Locker, Walmart, Kohls, and Nordstrom, the partnership with NEXT is the first launch for Fanatics in Europe.
Matthew Primack, senior vice president, International Business Affairs and Development, Fanatics, said, “This new partnership with Next, one of the most popular retailers in the UK, will mean that its customers will now have access to one of the widest ranges of licensed sports merchandise available; this is great news for customers who already visit Next.co.uk to shop for quality clothing and homeware and who will now also be able to choose from a range of products, designs and styles from their favorite sports leagues, events, teams, or players.”
Next will continue to power the front end of its online experience and customer fulfillment while capitalizing on Fanatics’ reach in licensed sports merchandise and its broad product range.
Fanatics is in partnership with more than 900 sporting organizations, teams and leagues worldwide, including Manchester United, Chelsea, Paris Saint-Germain, The FA, England Rugby, UEFA, NFL, NBA, and Formula 1.
