Kmart Introducing Athletic Line

February 9, 2009
SGB Update

Kmart is introducing an exclusive athletic footwear and apparel collection called Protege, created by NBA star Al Harrington.  The launch of Protege is part of Kmart's footwear re-launch which will feature new and exclusive brands both in stores nationwide and online beginning in February 2009.


The men's footwear line features five styles priced at $34.99 and two slide styles priced at $19.99.  The three boys' styles are priced at $27.99. The Protege apparel line also includes casual styles for men and boys, featuring performance shorts and t-shirts.


Kmart said the Protege line has been tested on-court by Harrington, a New York Knicks forward, and Stephen Jackson of Oakland's Golden State Warriors, who both play and practice in the shoes.


As part of the launch, Kmart is donating one million pairs of shoes to Samaritan's Feet, a humanitarian relief organization that provides footwear to children in need around the world.

Kmart Introducing Athletic Line

February 2, 2009
SGB Update

Kmart is introducing an exclusive athletic footwear and
apparel collection called Protege and created by NBA star Al Harrington.  The launch of Protege is part of Kmart's
footwear re-launch which will feature new and exclusive brands both in stores
nationwide and online beginning in February 2009.

The men's footwear line, available in sizes 7-16, features five sneaker styles
priced at $34.99 and two slide styles priced at $19.99. The three boys' styles
are available in sizes 13-6, priced at $27.99. The Protege apparel line also
includes casual styles for men and boys, featuring performance shorts and
t-shirts.

The Protege line has been personally tested on-court by Harrington, a New York
Knicks forward, and Stephen Jackson of Oakland's
Golden State Warriors, who both play and practice in their Proteges.

“We're proud that Protege has chosen to launch its exciting line of
footwear and apparel exclusively at Kmart,” said Nick Grayston, who serves
as president of the company's footwear division. “Not only does Protege
support the Kmart Smart commitment to offer our customers exclusive brands and
quality products at prices they can afford, the team at Protege also is equally
committed to giving back to the communities we serve.”

“When I was growing up, my mother would give me $200 at the beginning of
each school year to buy clothing and shoes for myself and my two
siblings,” said Harrington. “It was tough to find affordable sneakers
that also offered court-ready craftsmanship, style, class and comfort.”

To celebrate its partnership with Protege and its commitment to providing
affordable, quality footwear, Kmart is donating one million pairs of shoes to
Samaritan's Feet, a humanitarian relief organization that provides footwear to
children in need around the world, many of whom have never had a pair of shoes
of their own.

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