Snow Peak, the Japanese outdoor lifestyle brand, opened its first shop-in-shop in the U.S., partnering with Costa Mesa, CA-based retailer Seed People’s Market, the outdoor retailer representing over 500 eco-conscious brands.
Headquartered in Portland, OR, Snow Peak USA has retail locations in Brooklyn, NY and Portland, OR. The partnership with Seed People’s Market is the first for the company in the U.S., featuring an assortment of Snow Peak products.
“We’re excited to bring the Snow Peak experience to Seed People’s Market. Our shared commitment to craft, the outdoors and community made them a natural partner for this concept,” said Jason McGibbon, Snow Peak’s chief revenue officer. “Activating this shop-in-shop model will allow us to reach dedicated Snow Peakers and those new to the brand.”
“At Seed People’s Market, we pride ourselves in curating the best in outdoor, lifestyle and home goods.” Said Robert Minns, creative marketing coordinator, Seed People’s Market. “Our collaboration with Snow Peak’s shop-in-shop just seemed natural with its premium outdoor lifestyle and camping products. Furthermore, we’re incredibly excited to showcase the grand opening for Snow Peak on November 18.”
