REI Co-op hired Patrick Fell as vice president, financial planning and analysis, effective November 7.
“Patrick comes to REI during a period of growth and transformation across the co-op through retail expansion, e-commerce growth and product innovation. Patrick’s deep experience in enterprise financial planning and proven track record of working cross-functionally to achieve the best outcome for the company make him an excellent fit for this role” said Kelley Hall, REI Co-op executive vice president and chief financial officer.
In this position, Fell is responsible for strategic financial leadership across the co-op, including driving efficiency and effectiveness in the retailer’s annual planning and forecasting processes to support a long-term strategic plan.
Most recently, Fell was vice president of finance at StockX. Before that, he held finance leadership roles at eBay and General Electric.
