Reima USA, Inc, the Finnish children’s activewear brand, hired Nicola McLeod as head of sales, effective immediately.
In addition to bolstering relationships with retailers, McLeod is responsible for leading planning and process to align with brand growth and increase customer relationships.
She comes to Reima with over 22 years of experience in marketing, sales, operations, and business development, having held leadership positions with Adidas, Filld, Geox, Reebok, and Zipcar. Most recently, she was head of sales and operations for Pixie Mood, managing its wholesale and DTC business.
“We welcome Nicola and are pleased to have her breadth of sales development experience working with a number of iconic global brands,” said Todd Starcevich, head of North America, Reima. “Nicola’s proven track record for creating successful expansion initiatives will be integral to reinforcing category leadership as a global children’s activewear brand.”
