Lids and Paris Saint-Germain have expanded their partnership. Lids will now oversee two existing stores and future club locations in Europe.
The expansion follows the opening of the Fanatics and Lids-operated PSG store in Los Angeles in 2021 and the flagship store opening on New York’s 5th Avenue in early 2022. Those stores include customization stations, a feature available in most Lids retail stores, where consumers can customize their Rouge & Bleu products on-site.
“We are looking forward to continuing this lucrative partnership with a club as iconic as Paris Saint-Germain, said Britten Maughan, president, Lids. This latest expansion allows us to bring our unparalleled in-store experience to the PSG brand in Europe while providing new retail capabilities and shopping opportunities to the market.”
“This strategic alliance with Lids is an important step for the club, which is one of the few international clubs to have so many stores of its own internationally, added Fabien Allègre, brand director, Paris Saint-Germain. The opening of this new chapter will allow us to address the European market with a partner who is a pure player in retail. Our ambition is great, and it was essential to structure ourselves to meet the growing demand of our fans by providing them with our own retail experience.”
