Hudson’s Bay announced that Wayne Drummond is retiring from the company, and it hired Sophia Hwang-Judiesch as president, effective September 19, 2022.
Hwang-Judiesch will report to Richard Baker, governor and executive chairman, Hudson’s Bay. She also joins its executive committee led by Iain Nairn, president and CEO, The Bay.
Last year The Bay (digital) and Hudson’s Bay (retail stores) announced that their stores and e-commerce business would operate as separate businesses but work collaboratively for a seamless customer experience. The Bay is responsible for shared functions, including brand direction, marketing, buying, planning, and technology.
Most recently, Hwang-Judiesch was vice president, strategic initiatives, Ulta Beauty, leading the build and launch of Beauty@Target, and managed departments. Before that, she was senior vice-president at Carter’s Oshkosh and Esprit de Corp as China country manager, retail, wholesale and e-commerce, China Brand.
“We are very excited to have Sophia’s broad global and category experience on our team as we transform The Bay and Hudson’s Bay for Canadians. We are making incredible strides in technology and digital innovations, and our store organization is critical to the omnichannel experience of our customers. I am confident that Sophia will lead the team on an exciting and transformational journey that delivers impact for our customers and results for the company,” said Iain Nairn. “Wayne Drummond is retiring from Hudson’s Bay, and the company is grateful for his leadership and dedication over his esteemed 34-year career with HBC.”
Photo courtesy Sophia Hwang-Judiesch
