Basecamp Fitness signed franchise development agreements to bring seven studios to Boston, Kansas City and Minneapolis-St. Paul. The new facilities will become the first Basecamp Fitness locations in Boston and Kansas City and expand the brand’s existing presence in the Minneapolis-St. Paul market.
Basecamp Fitness’s latest growth comes following its announcement to enter Florida with a 20-unit development agreement in partnership with long-time Anytime Fitness franchisees.
Basecamp Fitness packs a HIIT group workout of 50 minutes into 35 minutes. Coach-led throughout the session, participants alternate every 60 seconds between cardio on an air bike and strength training on a mat.
“We are thrilled to continue expanding our footprint and help franchisees successfully launch Basecamp studios in new markets. Our workout’s secret sauce is its efficiency and effectiveness, enabling members to accomplish their fitness goals without disrupting their daily routines. The concept has proven to resonate in each market we enter and, in turn, has translated to the development success we’ve achieved since the start of the year,” said Ben Camper, president of Basecamp Fitness. “As part of the Self Esteem Brands portfolio, Basecamp and our franchisees receive unparalleled support with a demonstrated success record of scaling brands. We believe this makes Basecamp a rewarding opportunity for aspiring entrepreneurs in the fitness industry who are looking to build a business that makes a positive impact in their community.”
Since the start of 2022, Basecamp Fitness has added over 35 new studios to its development pipeline, with plans to expand its footprint in new markets, including Detroit, Miami, New York, and San Diego.
