Les Mills has hired Amber Taylor as chief digital product officer and Luke Waldren as chief customer officer.
Les Mills CEO Clive Ormerod said, “Whether it’s our instructors, club partners or consumers engaging via Les Mills+, customers have always been integral to the Les Mills mission, so bringing in world-class leaders like Amber and Luke is a case of us being really intentional in our commitment to them. We’re dedicated to growing the industry by getting more people moving. To achieve this, we need to take an Omnifitness approach that offers world-class workouts however people want to consume them. Making sure our customers are at the heart of every conversation and innovation will be paramount.”
As Chief Customer Officer, Waldren will drive closer collaboration with partners, as well as leading global marketing, including acquisition and engagement. He joined Les Mills on August 1, arriving with 30 years of experience developing brand, marketing and business strategies, both at international advertising agencies, including Ogilvy and Grey Worldwide, and, more recently, in the wagering industry.
Taylor joined Les Mills in late June and brings more than 20 years of experience in technology and digital product, most recently from Nike and previously from Amazon. As Chief Digital Product Officer, Taylor will lead all digital products serving clubs, instructors and consumers spanning immersive in-club experiences and digital engagement.
