MidwayUSA’s Jerod Smothers recently accepted the merchandising manager position Hunting, Archery & Black Powder. He joined MidwayUSA in 2013 as merchandising manager, MidwayUSA branded merchandise, following seven years in the banking and finance industry.
Since joining MidwayUSA, Smothers’ has managed and grown its hunt apparel, range bags, backpacks, and shooting gear collections. He also served as merchandising manager, clothing and footwear.
In his new position, Smothers is responsible for sales, margins and product selection for MidwayUSA’s hunt, archery and black powder categories, reporting to Travis Rodgers, merchandising director, Hunting & Outdoors.
“Jerod brings a wealth of experience to this position, having managed the clothing and footwear lines,” said Ryan Fischer, MidwayUSA, VP merchandising. “I’m looking forward to continued strong results as Jerod works to bring the best in products to our customers.”
